{"id":230190,"date":"2023-05-10T17:35:00","date_gmt":"2023-05-10T15:35:00","guid":{"rendered":"https:\/\/happy-pixel.fr\/?p=230190"},"modified":"2023-03-27T17:39:53","modified_gmt":"2023-03-27T15:39:53","slug":"le-brief-ou-comment-reussir-son-projet-video","status":"publish","type":"post","link":"https:\/\/happy-pixel.fr\/index.php\/2023\/05\/10\/le-brief-ou-comment-reussir-son-projet-video\/","title":{"rendered":"Le brief ou comment r\u00e9ussir son projet vid\u00e9o ?"},"content":{"rendered":"\n<div class=\"et_d4_element et_pb_section et_pb_section_0  et_pb_css_mix_blend_mode et_section_regular et_block_section\" >\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_d4_element et_pb_row et_pb_row_0  et_pb_css_mix_blend_mode et_block_row\">\n\t\t\t\t<div class=\"et_d4_element et_pb_column_4_4 et_pb_column et_pb_column_0  et_pb_css_mix_blend_mode et-last-child et_block_column\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module et_d4_element et_pb_text et_pb_text_0 et_animated  et_pb_text_align_center et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><blockquote><\/blockquote>\n<blockquote><\/blockquote>\n<p style=\"text-align: justify;\"><span style=\"color: #000000; font-family: Barlow; font-weight: normal; font-size: large;\">C\u2019est d\u00e9cid\u00e9 vous allez faire appel \u00e0 une agence sp\u00e9cialis\u00e9e pour r\u00e9aliser votre vid\u00e9o. Mais avez-vous bien r\u00e9fl\u00e9chi \u00e0 ce que vous souhaitiez ? L\u2019avez-vous formaliser dans un brief ?<\/span><br \/><span style=\"color: #000000; font-family: Barlow; font-weight: normal; font-size: large;\">Le brief vid\u00e9o c\u2019est en quelques sortes votre cahier des charges et il est tr\u00e8s tr\u00e8s tr\u00e8s souvent oubli\u00e9. Pourtant plus il sera pr\u00e9cis, plus il permettra l\u2019agence de mieux comprendre votre projet et au final de vous livrer un r\u00e9sultat conforme \u00e0 vos attentes.<\/span><\/p>\n<h1 style=\"text-align: justify;\"><span style=\"color: #000000; font-family: Barlow; font-weight: normal; font-size: large;\">Voici les principaux points \u00e0 aborder dans un brief vid\u00e9o !<\/span><\/h1>\n<p style=\"text-align: justify;\"><span style=\"color: #000000; font-family: Barlow; font-weight: normal; font-size: large;\"><\/span><\/p>\n<h2 style=\"text-align: justify;\"><strong><span style=\"color: #000000; font-family: Barlow; font-size: large;\">1 - Le contexte<\/span><\/strong><\/h2>\n<p style=\"text-align: justify;\"><span style=\"color: #000000; font-family: Barlow; font-weight: normal; font-size: large;\">L\u2019agence a besoin de vous conna\u00eetre : pr\u00e9sentez votre entreprise, son secteur d\u2019activit\u00e9, son march\u00e9, est-ce que vous \u00eates pr\u00e9sent \u00e0 l\u2019international ?\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000; font-family: Barlow; font-weight: normal; font-size: large;\">Expliquez quelles sont les raisons qui vous poussent \u00e0 faire une vid\u00e9o ? Pourquoi maintenant ?<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000; font-family: Barlow; font-weight: normal; font-size: large;\">Expliquez quels sont les enjeux de cette vid\u00e9o, ses objectifs ? Sa cible ?\u00a0 Quel est le message \u00e0 faire passer ?<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000; font-family: Barlow; font-weight: normal; font-size: large;\">Est-ce une vid\u00e9o pour acc\u00e9l\u00e9rer vos ventes ? Pour recruter de nouveaux salari\u00e9s ? Pour faire de a la notori\u00e9t\u00e9 ?<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000; font-family: Barlow; font-weight: normal; font-size: large;\">N\u2019oubliez pas aussi de mentionner comment le film sera diffus\u00e9 : est-il destin\u00e9 aux r\u00e9seaux sociaux ? \u00c0 votre site internet ? Est-ce qu\u2019il sera diffus\u00e9 sur un salon professionnel ou lors de rendez-vous clients ?<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000; font-family: Barlow; font-weight: normal; font-size: large;\">Enfin, dans cette premi\u00e8re partie, on vous demandera s\u2019il y a une date de livraison pr\u00e9cise, qui peut correspondre par exemple \u00e0 un salon, un lancement de nouveau produit, et on vous demandera aussi votre budget.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000; font-family: Barlow; font-weight: normal; font-size: large;\">L\u00e0 on commence \u00e0 avoir pas mal d\u2019information et de quoi estimer le co\u00fbt de la r\u00e9alisation. C\u2019est le minimum \u00e0 fournir\u2026<\/span><\/p>\n<h2 style=\"text-align: justify;\"><strong><span style=\"color: #000000; font-family: Barlow; font-size: large;\">2 - Le contenu<\/span><\/strong><\/h2>\n<p style=\"text-align: justify;\"><span style=\"color: #000000; font-family: Barlow; font-weight: normal; font-size: large;\">Dans la second partie du brief, on va essayer d\u2019\u00eatre plus pr\u00e9cis. Souvent cette seconde partie est co-\u00e9crite entre le tient client et l\u2019agence.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000; font-family: Barlow; font-weight: normal; font-size: large;\">Chez Happy Pixel, on aime bien vous demander 5 mots qui vont caract\u00e9riser la future vid\u00e9o.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000; font-family: Barlow; font-weight: normal; font-size: large;\">On aime aussi vous demander des exemples de vid\u00e9os, par forcement dans votre domaine d\u2019activit\u00e9, que vous aimez bien ou au contraire que vous n\u2019aimez pas. Le but bien entendu c\u2019est de vous faire parler, d\u2019expliquer ce que vous ressentez.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000; font-family: Barlow; font-weight: normal; font-size: large;\">Element important : est-ce que vous avez le d\u00e9roul\u00e9 de votre vid\u00e9o ou doit-on le r\u00e9diger ? Sachant que de toutes fa\u00e7ons on aura forcement quelquechose \u00e0 redire \ud83d\ude42<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000; font-family: Barlow; font-weight: normal; font-size: large;\">Enfin, si vous avez en t\u00eate des \u00e9l\u00e9ments pr\u00e9cis \u00e0 produire, c\u2019est ici que \u00e7a se passe : est-ce que vous souhaitez des itv ? La r\u00e9alisation de plans pr\u00e9cis ? Du drone ? Du motion design ?\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000; font-family: Barlow; font-weight: normal; font-size: large;\">Est-ce que vous aurez besoin du voix off ? Du voix \u00e9trang\u00e8re ?<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000; font-family: Barlow; font-weight: normal; font-size: large;\">Est-ce que vous connaissez d\u00e9j\u00e0 les diff\u00e9rents lieux de tournage ?<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000; font-family: Barlow; font-weight: normal; font-size: large;\">Enfin, en compl\u00e9ment de ce brief, joignez tous les documents que vous jugez utiles. Par exemple une plaquette commerciale, votre charte graphique.<\/span><\/p><\/div>\n\t\t\t<\/div><div class=\"et_pb_module et_d4_element et_pb_video et_pb_video_0\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_video_box\"><iframe loading=\"lazy\" title=\"Le brief ou comment r\u00e9ussir son projet de vid\u00e9o ?\" src=\"https:\/\/player.vimeo.com\/video\/795229637?h=32e52fc9c6&amp;dnt=1&amp;app_id=122963\" width=\"1000\" height=\"1000\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe><\/div>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":230195,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"2880","footnotes":""},"categories":[30],"tags":[],"class_list":["post-230190","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-video"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Le brief ou comment r\u00e9ussir son projet vid\u00e9o ? 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