{"id":230089,"date":"2022-01-26T21:11:06","date_gmt":"2022-01-26T20:11:06","guid":{"rendered":"https:\/\/happy-pixel.fr\/?p=230089"},"modified":"2022-01-26T21:12:03","modified_gmt":"2022-01-26T20:12:03","slug":"voeux-des-elus-en-video","status":"publish","type":"post","link":"https:\/\/happy-pixel.fr\/index.php\/2022\/01\/26\/voeux-des-elus-en-video\/","title":{"rendered":"Pourquoi vous ne regardez pas les vid\u00e9os de voeux de vos \u00e9lus"},"content":{"rendered":"\n<div class=\"et_d4_element et_pb_section et_pb_section_0  et_pb_css_mix_blend_mode et_section_regular et_block_section\" >\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_d4_element et_pb_row et_pb_row_0  et_pb_css_mix_blend_mode et_block_row\">\n\t\t\t\t<div class=\"et_d4_element et_pb_column_4_4 et_pb_column et_pb_column_0  et_pb_css_mix_blend_mode et-last-child et_block_column\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module et_d4_element et_pb_text et_pb_text_0 et_animated  et_pb_text_align_center et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><p>&nbsp;<\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: large; font-family: Barlow; font-weight: normal;\"><span style=\"color: #000000;\">La p\u00e9riode des voeux se terminent. En un mois j\u2019ai vu de nombreuses vid\u00e9os de voeux d\u2019\u00e9lus, que ce soit de villes, de collectivit\u00e9s, d\u2019organisations professionnelles, de syndicats etc.<br \/>Pourtant, je n\u2019ai pas regard\u00e9 une seule de ces vid\u00e9os enti\u00e8rement, et ce n\u2019est pas par manque d\u2019int\u00e9r\u00eat, loin de l\u00e0.<br \/>J\u2019ai dress\u00e9 une liste de ces 5 raisons qui sont autant d\u2019erreurs.<\/span><\/span><\/p>\n<p><span style=\"color: #000000; font-size: large;\">\u00a0<\/span><\/p>\n<h2 style=\"text-align: left;\"><span color=\"#000000\" style=\"color: #000000;\">Erreur n\u00b01 : vid\u00e9o inadapt\u00e9e au canal de diffusion\u00a0<\/span><\/h2>\n<p class=\"p1\" style=\"text-align: left;\"><span style=\"font-size: large; color: #000000;\"><\/span><\/p>\n<p class=\"p1\" style=\"text-align: justify;\"><span style=\"font-size: large; color: #000000; font-family: Barlow; font-weight: normal;\">Toutes les vid\u00e9os que j\u2019ai en t\u00eate, je les ai vu sur les r\u00e9seaux sociaux, Linkedin et Facebook principalement. Des vid\u00e9os parfois d\u2019une dur\u00e9e de presque 20 minutes (je ne parle pas de voeux en direct) !<br \/>Tr\u00e8s clairement si vos principaux canaux de diffusion, ceux qui vont engendrer le plus de vues, sont les r\u00e9seaux sociaux, il est n\u00e9cessaire d\u2019adapter la dur\u00e9e et le rythme de votre vid\u00e9o. Une astuce : ne pas \u00eatre exhaustif (cf. Point 2).<\/span><\/p>\n<p class=\"p1\" style=\"text-align: left;\"><span style=\"font-size: large; color: #000000;\"><\/span><\/p>\n<h2 style=\"text-align: justify;\"><span color=\"#000000\" style=\"color: #000000;\">Erreur n\u00b02 : vid\u00e9o trop exhaustive\u00a0<\/span><\/h2>\n<p><span color=\"#000000\" style=\"color: #000000;\"><\/span><\/p>\n<h2 style=\"text-align: justify;\"><span style=\"color: #000000; font-size: large; font-family: Barlow; font-weight: normal;\">Une vid\u00e9o qui se veut exhaustive, en particulier sur les actions men\u00e9es, est g\u00e9n\u00e9ralement une vid\u00e9o qui va \u00eatre (trop) longue.<br \/>Ne pas \u00eatre exhaustif va permettre de r\u00e9duire consid\u00e9rablement la dur\u00e9e de la vid\u00e9o et de susciter des commentaires.<br \/>Ce dernier point est tr\u00e8s important. Susciter des commentaires va faire \u00ab\u00a0chauffer\u00a0\u00bb l\u2019algorithme du r\u00e9seau social et donc rendre votre vid\u00e9o visible. <br \/>De plus, comme vous allez r\u00e9pondre \u00e0 tous ces commentaires, l\u2019internaute verra que vous \u00eates r\u00e9actifs et \u00e0 l\u2019\u00e9coute.<\/span><\/h2>\n<p><span style=\"color: #000000; font-size: large;\"><\/span><\/p>\n<p><span style=\"color: #000000; font-size: large;\"><\/span><\/p>\n<h2 style=\"text-align: justify;\"><span color=\"#000000\" style=\"color: #000000;\">Erreur n\u00b03 : les actions men\u00e9es en \"powerpoint vid\u00e9o\"<\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"color: #000000; font-size: large;\"><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000; font-size: large; font-family: Barlow; font-weight: normal;\">Vouloir retracer les actions men\u00e9es durant l\u2019ann\u00e9e sous forme de vid\u00e9o de 5 minutes, o\u00f9 des dizaines de photos vont se succ\u00e9der, est une fausse bonne id\u00e9e.<br \/>Ce type de support fonctionne en \u00ab\u00a0pr\u00e9sentiel\u00a0\u00bb car le spectateur ne peut g\u00e9n\u00e9ralement pas partir et\/ou a int\u00e9r\u00eat \u00e0 rester jusqu\u2019au bout (\ud83c\udf78\ud83c\udf79)\u2026 bref, tout le contraire des r\u00e9seaux sociaux.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000; font-size: large;\"><\/span><\/p>\n<h2 style=\"text-align: left;\"><span color=\"#000000\" style=\"color: #000000;\">Erreur n\u00b04 : l\u2019\u00e9lu mal pr\u00e9par\u00e9<\/span><\/h2>\n<p><span color=\"#000000\" style=\"color: #000000;\"><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: Barlow; font-weight: normal; color: #0a0808; font-size: large;\">Aie, \u00e7a se voit et \u00e7a fait mal. J\u2019ai notamment vu plusieurs vid\u00e9os o\u00f9 les \u00e9lus film\u00e9s allaient, toutes les 10 secondes, chercher du regard leurs notes hors champ.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: Barlow; font-weight: normal; color: #0a0808; font-size: large;\">C\u2019est d\u2019autant plus dommage que la r\u00e9alisation de ces vid\u00e9os \u00e9tait plut\u00f4t bonne. En clair des moyens ont \u00e9t\u00e9 mis en place mais la pr\u00e9paration de l\u2019\u00e9lu n\u2019\u00e9tait pas la hauteur.<\/span><br \/><span style=\"font-family: Barlow; font-weight: normal; color: #0a0808; font-size: large;\">Pas convaincu de l\u2019utilit\u00e9 de l\u2019exercice ? Pas envie ? Pas \u00e0 l\u2019aise devant la cam\u00e9ra ? Peu importe la raison, ces vid\u00e9os n\u2019ont pas atteint leur but et ont renforc\u00e9 l\u2019impression de \u00ab\u00a0figure impos\u00e9e\u00a0\u00bb.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: large; color: #000000;\"><\/span><\/p>\n<h2 style=\"text-align: left;\"><span color=\"#000000\">Erreur n\u00b05 : la vid\u00e9o de voeux d\u00e9shumanis\u00e9e<\/span><\/h2>\n<p><span color=\"#000000\"><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: large; font-family: Barlow; font-weight: normal; color: #000000;\">Pour le coup je les ai regard\u00e9es enti\u00e8rement car ces vid\u00e9os durent une dizaine de secondes. En g\u00e9n\u00e9ral une simple animation de texte \u00ab\u00a0toute l\u2019\u00e9quipe vous souhaite une excellente ann\u00e9e etc\u2026\u00a0\u00bb.<br \/>Les vid\u00e9os qui fonctionnent le mieux sont celles o\u00f9 l\u2019on se montre, celles qui sont incarn\u00e9es (attention \u00e0 ne pas trop en faire non plus). <br \/>C\u2019est un sujet qui m\u00e9riterait un vrai d\u00e9veloppement alors je vous laisser chercher \u00ab\u00a0incarner son entreprise\u00a0\u00bb sur google.<\/span><\/p>\n<p><span style=\"font-size: large; font-family: Barlow; font-weight: normal; color: #000000;\"><\/span><\/p>\n<h2 style=\"text-align: left;\"><span color=\"#000000\">Bonus : les voeux film\u00e9s au smartphone\u2026<\/span><\/h2>\n<p style=\"text-align: left;\"><span color=\"#000000\" style=\"font-family: Barlow; font-weight: normal; font-size: large; color: #000000;\"><\/span><\/p>\n<p style=\"text-align: left;\"><span color=\"#000000\" style=\"font-family: Barlow; font-weight: normal; font-size: large; color: #000000;\">\u00c7a se voit et \u00e7a s\u2019entend.<br \/>Faire une vid\u00e9o de qualit\u00e9 avec un smartphone, c\u2019est possible. Par contre, cela implique de conna\u00eetre les limites de cet outil. Cela fera l\u2019objet d\u2019un prochain post \ud83d\ude42<\/span><\/p>\n<p style=\"text-align: left;\"><span color=\"#000000\" style=\"font-family: Barlow; font-weight: normal; font-size: large; color: #000000;\"><\/span><\/p>\n<h2 style=\"text-align: left;\"><span color=\"#000000\">Alors on fait quoi \ud83d\ude15 ??!!<\/span><\/h2>\n<p style=\"text-align: left;\"><span color=\"#000000\" style=\"font-family: Barlow; font-weight: normal; font-size: large; color: #000000;\"><\/span><\/p>\n<p style=\"text-align: left;\"><span color=\"#000000\" style=\"font-family: Barlow; font-weight: normal; font-size: large; color: #000000;\"><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: Barlow; font-weight: normal; font-size: large; color: #000000;\">L\u2019exercice des voeux en vid\u00e9o est tr\u00e8s compliqu\u00e9\u2026. au contraire de relever les erreurs des autres comme je viens de le faire \ud83d\ude07.<\/span><br \/><span style=\"font-family: Barlow; font-weight: normal; font-size: large; color: #000000;\">Alors qu\u2019est-ce-que je propose ? Voici une liste non exhaustive :<\/span><\/p>\n<ul>\n<li style=\"text-align: justify;\"><span style=\"font-family: Barlow; font-weight: normal; font-size: large; color: #000000;\">Faire court car mon temps de visionnage est compt\u00e9<\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"font-family: Barlow; font-weight: normal; font-size: large; color: #000000;\">Pas la peine de faire un bilan de vos actions men\u00e9es. Si je regarde vos voeux sur vos r\u00e9seaux, c\u2019est que j\u2019y suis abonn\u00e9 (en plus de lire vos revus ou diff\u00e9rents bulletins) et que je sais ce que vous avez fait. Et puis un voeu, c\u2019est une projection dans le futur.<\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"font-family: Barlow; font-weight: normal; font-size: large; color: #000000;\">Quoi ?! vous insistez sur les actions men\u00e9es ? Ok, mais c\u2019est une autre vid\u00e9o, ou m\u00eames plusieurs<\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"font-family: Barlow; font-weight: normal; font-size: large; color: #000000;\">Adaptez votre vid\u00e9o en fonction du moyen de diffusion. Par exemple une vid\u00e9o courte pour les r\u00e9seaux et une plus longue pour votre site internet.<\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"font-family: Barlow; font-weight: normal; font-size: large; color: #000000;\">Soyez enthousiaste : j\u2019ai vu des voeux o\u00f9 l\u2019\u00e9lu annon\u00e7ait une ann\u00e9e 2022 \u00ab\u00a0encore pire\u00a0\u00bb !<\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"font-family: Barlow; font-weight: normal; font-size: large; color: #000000;\">Parlez-moi de moi, je suis mon sujet de conversation pr\u00e9f\u00e9r\u00e9.<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-size: large; font-family: Barlow; font-weight: normal; color: #000000;\"><\/span><\/p>\n<p>&nbsp;<\/p><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":230095,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"1080","footnotes":""},"categories":[30],"tags":[],"class_list":["post-230089","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-video"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - 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